{"id":2466,"date":"2022-07-30T10:54:21","date_gmt":"2022-07-30T09:54:21","guid":{"rendered":"https:\/\/gardencourtmediation.co.uk\/?p=2466"},"modified":"2022-08-08T11:09:12","modified_gmt":"2022-08-08T10:09:12","slug":"the-bb3-strategy","status":"publish","type":"post","link":"https:\/\/gardencourtmediation.co.uk\/the-bb3-strategy\/","title":{"rendered":"The ‘BB3 Strategy’ Approach to a Mediated Negotiation"},"content":{"rendered":"

Author: Dr Mary Malecka<\/p>\n

A few years ago it cost me an arm and a leg to go to Boston and spend a week at Harvard law school for the program on negotiation course. Now, post-pandemic, everything is available online, and I recently had a day with William Ury and a small cohort of other students benefiting from his knowledge, experience and inspiration on negotiation and mediation skills.<\/p>\n

Ury is co-author of Getting to YES<\/a>,\u00a0<\/u>author of\u00a0Getting Past No: Negotiating with Difficult People<\/u><\/a>, and author of\u00a0The Power of a Positive No.<\/a> <\/u>These are all seminal books which are widely influential in mediation training.<\/p>\n

The course title was \u201cGetting to Yes with William Ury\u2019s BB3 Strategy\u201d. William Ury continues to be a driving force behind new negotiation theories and practices. The BB3 strategy is Ury\u2019s new naming for an approach to a mediated negotiation.<\/p>\n

The following is from my notes on the day:<\/p>\n

BB3:<\/p>\n

B for Balcony<\/u><\/strong><\/em><\/h3>\n

Stand back, get metaphorically up above and look at matters as from a balcony.\u00a0\u00a0What are the interests, issues, and needs?\u00a0\u00a0Keep asking \u2018Why?\u2019<\/p>\n

As a mediator, inviting each party to \u2018view the matter as if from a balcony’ and to assess their own issues, interests and needs, as well as think through what might be the issues, interests and needs of the counter-party.<\/p>\n

B for Bridge<\/u><\/strong><\/em><\/h3>\n

Building a golden bridge, to make it easy for the counter-party to say \u2018Yes\u2019.\u00a0\u00a0This is a concept Ury has often spoken of.<\/p>\n

As facilitating mediator, one might guide each party to imagine a victory speech the counter-party might make, and work towards that.\u00a0 Or to metaphorically leave where they are and go to their counter-party\u2019s place and build a bridge, and attract the counter-party over it.<\/p>\n

3 for Third Side<\/u><\/strong><\/em><\/h3>\n

Pull in others if possible. What is the larger whole that includes both parties in the matter?\u00a0\u00a0Who do counter-parties trust?<\/p>\n

The mediator themselves can be the Third Side seeing the situation in the context of the wider given community, in the context of a larger whole.<\/p>\n

Question who else is affected, and how others are affected.\u00a0\u00a0UBUNTU.<\/p>\n

Activate the transforming idea of context, of coalition, of collective, and of the community in which the counter-parties function.<\/p>\n

Bring in the idea of the Third Side and of collective power in transforming conflict.<\/p>\n","protected":false},"excerpt":{"rendered":"

Author: Dr Mary Malecka A few years ago it cost me an arm and a leg to go to Boston and spend a week at Harvard law school for the program on negotiation course. Now, post-pandemic, everything is available online, and I recently had a day with William Ury and a small cohort of other […]<\/p>\n","protected":false},"author":253,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[38,7,118],"acf":[],"yoast_head":"\nThe 'BB3 Strategy' Approach to a Mediated Negotiation - Garden Court Mediation<\/title>\n<meta name=\"description\" content=\"In this blog, Dr Mary Malecka explores William Ury\u2019s 'BB3 Strategy', his new name for an approach to a mediated negotiation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gardencourtmediation.co.uk\/the-bb3-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 'BB3 Strategy' Approach to a Mediated Negotiation - 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